Turn on HGTV’s Property Brothers with an architect in the room, and you’ll hear: “Seven weeks my ass.” (Just ask my husband.) Because we know full well that renovation isn’t taking seven weeks. Seventeen maybe, but not seven.
But that’s the fun for architects – rolling our eyes at these programs (while still watching) and complaining about how difficult they make our jobs. And then sharing stories about how unreality TV has really screwed up our clients’ expectations.
But have you picked up a copy of Architectural Record, Architect, or Architectural Digest? Because HGTV isn’t the only one painting pretty pictures or setting unrealistic expectations.
I love picking up an architecture magazine, looking at the photos, and being wowed at the imagery. And there isn’t a building that’s not beautifully shot. Whether a high rise or a house, architects make sure their work is presented in the best possible light.
My favorites, however, are the celebrity spreads in places like Architectural Digest. Take Ricky Martin’s house in the February 2018 issue for example. Nice spread on his family’s home. Everything is perfect. Pillows in their places. Coffee table books expertly arranged. Bouquets of flowers.
Because you can’t help noticing his two sons included in the family photos. And if you can’t remember how you were at 6 or 7, ask mom or dad. I don’t know if I can recall a time when our house was that put together. Or if it was, not for long. I can’t count the times my mother cussed because she had stepped on an errant Lego. By all accounts, Ricky’s house should have had toys scattered across the living room. Maybe an odd pair of underwear on the floor. Even the boys’ room in this shoot was flawless.
But as architects, we set that expectation and that unrealistic image. I can recall looking at proofs for a high-rise apartment project and being amazed at the awesome sunset outside the client’s 6th floor living room. Especially given that there’s really a multi-rise office building next door – close enough to wave at whoever’s working that day.
Wouldn’t it be nice though to open a copy of Architectural Record and see a home photographed the way the owners really use it? Dishes in the sink from the night before. Shoes taken off and left in the front hall. Maybe a muddy dog sprawled across the couch pillows.
Or better yet, open Architectural Digest and see a real celebrity spread? Maybe Mariah Carey’s bedroom with an unmade bed, pillows scattered, a TV remote next to a half-empty cocktail glass on the side table, and the remnants of some late-night Cheetos?
We had a client whose home would have been a perfect fit for Architectural Record. And the first time I walked through was just jaw-dropping. Incredible design. Uber-contemporary. The multi-floor plan that took complete advantage of the sloping site.
And not a thing out of place. As if someone came in to shoot the house for a magazine and just left the rooms that way. Absolutely unreal.
Until we went up to the wife’s private office. Then you realized just where all the clutter was in the house. But no one was ever going to see that room.
Perhaps that’s the reality at the Martins’. Beautifully shot, except you’ll never see the day before when everything was shoved into closets and under beds.
Except that’s what clients need to see – the reality behind the glam.
The really unreal.